LinkedIn is an incredible source for research material on prospects. But most people only ever take a quick look at a profile page before deciding whether or not to connect.
If your goal is to have as many connections as possible – great. But what I suspect most salespeople want are real connections that turn into business.
[bctt tweet=”Most salespeople want are real #LinkedIn connections that turn into business. #socialintelligence”]
So what strategy will help you do this? Take a look at this short video that explains how a prospect’s activity can help you determine if their interests align with your sales goals. If they do – Link On!
If you found this video helpful and you’d like to see more, check out my Social Selling Quick Reference Cards. They combine the tips you need along with video explainers on how to execute.