After 10,000 hours of social selling training, it’s rare when something new happens. That’s why I was surprised last week when I did something that I’ve never done before. I taught three sessions of my 4-week Social Selling Boot Camp to three different types of audiences.
Here are the types of audiences and their unique characteristics:
1. Corporate Sales Team – A company with over 30,000 employees hired me to do some social selling training for a new group of virtual sales people. Like many companies, this client is expanding its investment in inside sales people. As technologies like calling and screen sharing software, video conferencing, and social networks have improved, this company is taking advantage of them to augment their field-based sales force with a less costly inside sales team.
Some of the benefits of social selling training to a large corporate team are:
- Policies and guidelines can be universally communicated and applied
- High quality content is typically available from a Marketing
- Peer competition is easily leveraged to drive performance
2. Association Members – As information becomes easier to access via the Internet, many trade association are looking for ways to bring more value to their members via education. A leading insurance association recently launched a 4-week LinkedIn training course to help its members grow their business.
Some of the benefits of training association members are:
- The association builds stronger relationships with its members.
- It’s cost effective because the association purchases based on volume and is able to pass that pricing to members
- Participants are exposed to new ideas from peers working in their industry
3. The General Public – Since there are millions of salespeople, consultants, entrepreneurs and other professional that are not part of a big company or members of a trade association that offers social selling training, I conduct a virtual Social Selling Boot Camp for the general public a few times a year. The final one for 2016 started last week. Participant industries include:
– Business Supplies and Equipment
– Computer Hardware/Software
– Franchise Sales
– Insurance & Employee Benefits
– Marketing and Advertising
Here is what one of them said about the LinkedIn Recommendations lesson from first session on “Enhancing Your Profile”:
“My favorite part of today’s Boot Camp was asking for Customer Recommendations. Customers are saying nice things about me and it makes me feel like people respect me more than what I expected they would.”
Some of the benefits of training individuals are:
- Participants are highly motivated when they spend their own money on training
- Limited marketing resources often result in creative content engagement methods
- Participants are exposed to new ideas from people working outside their industry
The only other audience that I’ve trained before which was not represented last week is the Channel Partner-Dealer-Reseller-Franchises audience. Increasingly, vendors and franchises are looking to educate their sales channel on social selling, too.
If you’re an individual interested in participating in the next public Social Selling Boot Camp, make sure you sign up for my newsletter to get notified of the next one.