Why Salespeople Make the Best Marketers

Inbound Marketing has been a hot topic with B2B marketers as buyers turn to the Internet for purchasing information and the effectiveness of paid advertising continues to decline. Marketers have turned to posting content in order to increase brand awareness, promote thought-leadership and, most importantly, generate leads. It’s now common …

Upgrade Your LinkedIn Headline With a Customer-Oriented Benefit Statement

Your LinkedIn Profile Headline is a powerful element for establishing your personal brand. Your headline should not be just your title. It’s the tag line for your online LinkedIn “billboard”. Just as a billboard needs to grab quickly people’s attention as they speed down the highway, your LinkedIn headline needs to quickly grab …