50 Shades of Social Selling

Most B2B sellers know that Social Selling has become a popular method for reaching business decision makers. That’s because today’s B2B relies less on salespeople as an information resource than ever before. Prospects easily access product and service information from the Internet and get recommendations from their peers via social …

Why Salespeople Make the Best Marketers

Inbound Marketing has been a hot topic with B2B marketers as buyers turn to the Internet for purchasing information and the effectiveness of paid advertising continues to decline. Marketers have turned to posting content in order to increase brand awareness, promote thought-leadership and, most importantly, generate leads. It’s now common …