When a business is looking to reduce costs, Marketing budgets are usually one of the first to be slashed. Ironically, this hurts lead generation which then forces the business to make further cuts. It’s a vicious cycle that can run a company into the ground.

At least that’s the way it used to be.

Employing a few Sales 2.0 techniques can help you meet, and surpass your, sales targets – even as the marketing budget for lead generation is reduced.

If you want your sales people to get more appointments and close more deals, then they need to learn how to leverage the power of connections using LinkedIn.

As the biggest business networking site on the planet, your team members can identify, connect and sell to decision makers in any industry.

One sales VP said the leads his salespeople generate using LinkedIn have 3 times the close rate as standard marketing leads.

So how is your team doing on LinkedIn?

The Sales Foundry will review the LinkedIn profiles of up to 20 of your sales people and measure the number of Connections, Recommendations, Groups, and other metrics to determine a LinkedIn Scorecard.

• See how your team stacks up to competitors

• See who is representing your company in the proper manner
  

• Identify the “low hanging fruit” to boost sales

To receive free assessment, company must have at least 20 full-time B2B salespeople and agree to 30-minute report review meeting.