Sales Expert Dave Stein Talks About Corporate Sales Training

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Dave Stein

My latest podcast guest was sales author and speaker Dave Stein. Dave has done it all in the world of B2B sales – sales rep, sales manager, VP of sales, consultant, sales trainer, and analyst. He founded and ran ES Research Group for 8 years, establishing it as one of the leading authorities on the subject of corporate sales training.

Some highlights of the interview include:

  • How a $5M sales training investment by a Fortune 50 company resulted in a Negative ROI and the subsequent creation of ES Research, a “Gartner-like” resource for corporate sales training.
  • How ES Research and its Annual Vendor Guide prompted sales training companies to measure their results.
  • Why most of the larger corporate sales training providers have yet to figure out Social Selling.
  • Which industries are and ones are not good candidates for Social Selling techniques.
  • How Dave got involved in the training and business development efforts of Ireland.

Listen to the full interview here (27:53) or download it to your portable device via iTunes.

[audio:|titles=Dave Stein]


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