Wow, it has been a busy month at the world’s No. 1 social network for Business. In case you are not a 24 x 7 LinkedIn geek like me, here is a quick list of major events and how they might impact you in 2017.
NEW OWNER – Microsoft, the world’s biggest software company, closed its acquisition of LinkedIn last week. This paves the way to Microsoft to begin leveraging LinkedIn data on 475M professional in its popular productivity software like Office 365 (Word, Excel, PowerPoint,…) Perhaps the biggest impact will be seen in the CRM arena as this data instantly gives Microsoft Dynamics a competitive advantage over market leaders Salesforce.com, SAP, and Oracle. Watch Jill Konrath and I discuss the topic on this webinar recording.
2. NEW DESIGN – A few months ago, LinkedIn announce that the biggest design change in its 14-year history would begin rolling out at the end of the year. The new interface is meant to mimic the mobile interface (which accounts for more than half of LinkedIn interactions). True to its promised timing, my account switched over two days ago to the new design. Many of the features popular with users of the free version are gone – likely a move to push people up into the premium Sales Navigator product. For a complete rundown of the new interface and how to leverage it, register for my January 24 webinar - LinkedIn's Biggest Design Change Ever - What Sales Execs & Teams Need to Know
3. NEW AD SERVICE – LinkedIn recently made Sponsored InMails available to anyone. The ability to send target promotional emails to a targeted list of LinkedIn members has been available to big ad spenders ($XX,XXX/month) for more than a year. Now, anyone can do it via LinkedIn self-serve advertising portal. Like all media, I am sure this will go through the same maturation process of:
- Valuable medium for user communication
- Discovered by advertisers
- Ruined by spammers