I recently posted a 2-minute LinkedIn self-assessment where people scored from 0-100 based on answers to 10 questions. Of the hundreds who took the self-assessment, Jill Rowley of Eloqua score the highest (96). When I congratulated Jill (dubbed the “EloQueen), she said, “Feel free to post my name and a linked to my LinkedIn Profile so people can see how I use it.”
Her response struck me as a perfect example of the Social Selling attitude. She was genuinely transparent and willing to share information to help others. Since Jill is a Social Selling thought-leader who has been interviewed for countless articles and appeared at conferences, I decided Jill would make a great subject for my first audio interview.
Click the Play button on the player icon below or (right) mouse Click here to download the full 24-minute interview.
Here are some highlights:
Jill has been a quota-carrying sales person for all 10 of her years at Eloqua. Still, she admits to feeling “more like a marketer” because she studies and shares so much industry information.
She is a big user of LinkedIn’s Advanced Search and Groups to connect with potential customers (don’t say “prospects”). She belongs to 52 Groups despite LinkedIn’s “official” limit of 50 Groups (Group Loophole Tip: Subgroups do not count).
Her company, Eloqua, even employs LinkedIn’s new Sales Navigator upgrade and conducts formal training to help each salesperson establish their own “Personal Brand”.
In the full interview, Jill shares lots of other valuable information to help today’s B2B sellers and marketers create a Social Enterprise. Don’t forget to check out Jill’s LinkedIn Profile including her clever custom URL.
Let me know if you enjoy interviews with industry thoughts leaders and who you would like to hear next.
FREE Webinar: 3 Steps to Creating a Social Selling Culture
Social Selling is a hot topic in the corporate B2B sales world. Because many of the tools like LinkedIn and Twitter are free apps that the company does not own, many initiatives start as grass roots efforts led by socially-savvy sales reps. While this approach can yield isolated successes, repeatable and manageable results require a corporate strategy.
Join Social Selling expert Kurt Shaver as he describes the steps needed to create the strategy and implement it.
Date: Wednesday, Septembert 12, 2012
Time: 9:00 AM – 9:30 AM PDT