How do I use LinkedIn to increase sales?

The pace of technological change is making traditional lead generation tools ineffective.

Frequent travel, email overload and even call display and voicemail are making it harder than ever to connect with decision makers

So how do you reach the unreachable?

Well increasingly sales people are finding success through Sales 2.0 and LinkedIn.

The truth is that while most professionals have a LinkedIn account, most are not leveraging it properly to increase sales.

Simply using this one tool properly will:

  • Help you identify prospects
  • Connect with decision-makers
  • Sell more

Salespeople ARE identifying new prospects, connecting with them, and closing them everyday using LinkedIn. You can, too.

So how is your LinkedIn presence helping you? Take this self assessment and find out your personal S.E.L.L Score. It’s only 10 questions and should take less than 5 minutes to complete.

If you’re a manager or executive then submit your team for a free evaluation.

S.E.L.L. Report Card

Progress:

How would you describe your Linkedin photograph?

How many Connections do you have?

How many Connections have you added in the last 60 days?

How many Recommendations have you GIVEN?

How many Recommendations have you RECEIVED?

How many Groups do you belong to?

How many Profile Applications (e.g. Events, Polls, Box.net) are you displaying?

How often do you post an Update, Discussion or similar to LinkedIn?

How many individuals or companies are you following on LinkedIn?

How often do you review the "Who's Viewed My Profile" section?

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Sales Effectiveness Level on LinkedIn

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