This month marks the 5-year anniversary of LinkedIn’s IPO on May 19, 2011. When it went public, LinkedIn had 100M members and most of them viewed the social network primarily as a platform for posting their online resume. The infusion of capital resulted in additional development resources to crank out a steady stream of new features as well as acquisitions of companies including SlideShare, Pulse, Bizo, Newsle, Reachable, the online training company Lynda.com and many others.
Today, the No. 1 social network for business has become a major source of business content and its 400M+ members use it for a combination of services aligned with LinkedIn’s three major divisions:
May 2015 also marks the 5-year anniversary of my first dedicated LinkedIn workshop. I say, “dedicated” because I started training salespeople on LinkedIn as early as 2009. It was part of a Lead Generation seminar I taught. At a public seminar in February of 2011, I was about 45 minutes into what was supposed to be a 30-minute section about LinkedIn. Sales people kept asking questions, wanting to know more about LinkedIn sales techniques. After indicating that we needed to move on to other lead generation techniques, one participant in the back of the room raised his hand and asked, “Why don’t you do an entire workshop on LinkedIn sales techniques?” I replied, “If I offered one, how many of you would pay to attend it?”
All fifty people in the room raised their hand!
I knew that was opportunity knocking so I promised them that I’d do one and that I expected them all to sign up. I explained it would take three months to create the course and related materials so they should plan on a May seminar. The following week I booked the hotel space for May 17, three months out.
You know the saying, “It’s better to be lucky than good?” Well, I was lucky because two weeks before my first dedicated workshop, LinkedIn signaled it was going public that month. The IPO frenzy was all over the news and everyone wanted to get up to speed on this emerging social network.
Consequently, the first seminar sold out and I knew that LinkedIn was going to be the biggest thing in B2B selling for the next 5-10 years. I stopped all my other sales training and went “All In” on LinkedIn training in 2011. The LinkedIn training business has continued to grow along with LinkedIn’s power, popularity, and complexity.
Since LinkedIn is an individual membership, my initial focus was helping individuals improve their skills. As LinkedIn grew into the top social selling application for companies, my business shifted toward corporate training engagements of B2B sales teams in industries. Here are some of the leading companies I’ve worked with over the past five years:
What’s an anniversary without a gift?
My wife has me trained well. So this year I’ve got a special offer for companies that want to get started down the road to social selling selling success. And without giving too much away, let’s just say this offer includes a complimentary 1 hour social selling webinar that is customized to your sales team’s needs.
Are you interested? Click here to find out more.