Building a Social Selling Culture

Audience

Exclusive keynote session for sales managers and sales executives

Overview

Your company is using social selling tools whether you know it or not.

Social selling has grown as smart young salespeople learned to leverage their vast online networks to promote sales and the reach decision makers who are becoming increasingly difficult to find through traditional cold calling techniques.

However, this “bottom-up” approach is not sustainable. “Social sellers” are viewed by many companies as prized employees. And unless you learn to create a culture that fosters growth and develops these skills, you run the risk of losing your top sellers to your competition.

Linkedin, Twitter and Facebook are the new marketplace. And without standards, guidance or training – your organization and brand is whatever your connected employees decide it is.

This is why it’s essential to create a top-down Social Selling strategy, and manage it to achieve higher sales productivity by showing your sales force how to correctly leverage their networks for your business.

Attendees will learn:

  • The Phases of Corporate Social Selling
  • 3 Steps to Building a Social Selling Culture
  • Emerging Tools and Techniques for Managing Social Selling